Meergo Documentation
Overview
What is Meergo?
Meergo is a Customer Data Platform (CDP) that integrates natively with your company’s data warehouse, keeping full control of your data and eliminating the need to copy it elsewhere.
Who is it for?
- Mid-sized to large companies with an internal IT team or a technical partner. Meergo is ideal for organizations already using a data warehouse.
- Businesses seeking flexibility and integration — available as a hybrid model with open components and a transparent license strategy.
Key Features
1. Positioning & Focus
Meergo is a low-level CDP, focused on robust data integration and identity resolution. It does not offer built-in marketing automation or AI tools; it complements, rather than replaces, your existing stack.
2. Identity & Data Management
- Deterministic identity resolution across devices, fully configurable (you define which and how many identifiers to match).
- Supports multi-cycle identity resolution without data loss, enabling robust golden record building.
3. Real-time & Event Collection
- Real-time data ingestion and forwarding, including device mode (currently Android, iOS in development).
- Events are enriched and associated with user profiles at ingestion time.
4. Data Architecture & Governance
- Data is stored directly in your warehouse. No black box or replication.
- Supports transformations (JS/Python), schema mapping, validation, and strict data typing.
- Built for warehouse-native governance and reliability.
5. Flexibility & Extensibility
- Segmentation and activation are externalized; use your BI tool or SQL to build audiences.
- Modular and extensible connector ecosystem.
- Multi-org and enterprise-grade RBAC coming soon.
Licensing & Open Source Model
Meergo follows a hybrid open-core model:
| Component | License | Notes |
|---|---|---|
| Core platform (identity resolution, pipeline, schema engine) | Elastic License v2 (ELv2) | Source-available, free for most uses, commercial restrictions apply |
| Connectors (sources/destinations) | MIT License | Fully open source and community-extensible |
| Drivers for common data warehouses (e.g. Snowflake, Postgres) | MIT License | Designed for easy integration and contribution |
| SDKs (web, mobile) | MIT License | Developer-friendly and embeddable |
Why choose Meergo?
Data ownership & transparency — your data stays in your own warehouse.
Enterprise-grade architecture — powerful identity resolution, real-time ingestion, strong data governance.
Hybrid open-core licensing — permissive open-source for extensibility, with protected core.
Developer-first approach — clear APIs, open connectors, flexible integration.
Development Roadmap
GDPR support: deletion & opt-out handling
Segmentation UI, integrated with activation connectors
Multi-org and RBAC
iOS device mode support
Cloud edition with built-in DB for smaller teams
Expanded connector catalog — driven by community and partners
When is Meergo the right fit?
- You use a modern data warehouse (e.g. Snowflake, BigQuery, Redshift, PostgreSQL).
- You want full visibility and control over your customer data pipeline.
- You're not looking for a black-box marketing suite, but a composable, CDP infrastructure layer.
- Your team can manage or customize integrations — or you want to contribute back.
Comparison: Meergo vs CDP & Data Collection Platforms
| Feature / Product | Meergo | Segment | RudderStack | Snowplow |
|---|---|---|---|---|
| Architecture | Warehouse-native (zero-copy) | Cloud-hosted, data duplication | Warehouse-native, self-hostable | Event pipeline deployed in your infra |
| Identity Resolution | Deterministic, multi-cycle, loss-less | Real-time ID graph, golden profile | Basic deterministic, no golden profile | Custom SQL-based, no built-in golden |
| Event Ingestion | Real-time, device mode support | Real-time, cloud-mode | Real-time, device-mode | Streaming & batch real-time |
| Data Ownership | 100% in your warehouse | Stored in Segment infrastructure | Sent to your DWH | Stored in your infrastructure |
| Built-in Activation | Externalized via connectors/UI | Yes (Personas, Engage) | Cloud add-on only | No, via external tools |
| Segmentation | SQL/BI-based (UI in roadmap) | UI-based (Personas) | Basic UI or SQL-based | Not included |
| License Model | Hybrid (ELv2 core + MIT connectors) | Closed source / SaaS only | AGPL‑3.0 core + MIT integrations | OSS core + commercial support |
| Self-hostable | Yes | No | Yes | Yes |
| SDKs & Connectors | Open (MIT) | Closed | Mostly open | Open source |
| Ideal For | Organizations with DWH & tech control | SaaS growth companies | Data teams with infra support | Data engineers, analysts |
| Vendor Lock-in | None | High | Low | Low |
| Pricing | Free core + commercial support | Usage-based, premium tiers | Free core, enterprise paid | Support-based |
Discover Meergo
Explore the hybrid open-core model, try the MIT-licensed connectors, or contact us for a demo.
Request a demo of the cloud+DW version or test it via the open components.
Contribute the MIT-licensed connectors.
Use Meergo freely for internal use, no commercial redistribution
Professional support and onboarding services available.
